Privacy Policy

Fairbanks Ultrasound LLC

Effective Date: 7.6.26

Last Updated: 7.6.26

Fairbanks Ultrasound LLC (“Fairbanks Ultrasound,” “we,” “us,” or “our”) operates the website located at https://fairbanksultrasound.com/ (the “Site”) and provides diagnostic ultrasound imaging services from our location at 570 Riverstone Way, Unit #2, Fairbanks, AK 99709. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Site, contact us, or communicate with us by phone, text message (SMS/MMS), or email.

By using our Site or providing your information to us, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Contact information you provide, such as your name, phone number, email address, and mailing address, when you fill out our Contact Us form, request an appointment, or otherwise communicate with us.
Appointment and scheduling information, such as the service requested and preferred appointment times.
Health-related information you voluntarily provide in connection with scheduling or receiving imaging services (handled separately from marketing communications, as described below).
Website usage information, such as pages visited, browser type, device information, and referring URLs, collected automatically through cookies and similar technologies.

Providing your phone number through our Contact Us form or by phone is voluntary. If you choose to provide it, you are providing your consent to be contacted as described in this Policy.

2. How We Use Your Information

We use the information we collect to:

Respond to inquiries and schedule, confirm, or manage appointments;
Communicate with you about your appointment, including reminders and follow-up;
Send text messages (SMS/MMS) and phone calls related to scheduling, confirmations, and customer service, if you have consented to receive them;
Improve our Site, services, and patient experience;
Comply with legal and regulatory obligations.

3. SMS/Text Messaging Consent and Communications

If you provide your phone number to Fairbanks Ultrasound through our Contact Us form, by phone, or in person, you consent to receive SMS/MMS text messages from us related to appointment scheduling, confirmations, reminders, and customer service.

Message frequency may vary depending on your interactions with us.
Message and data rates may apply, depending on your mobile carrier and plan.
Opt-out: You may opt out of receiving text messages at any time by replying STOP to any message. You may receive one final message confirming your opt-out.
Help: Reply HELP for assistance, or contact us directly at +1 (907) 374-4644.
Consent to receive text messages is not a condition of purchasing or receiving any services from Fairbanks Ultrasound.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of information sharing described in this Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for any purpose.

4. How We Share Your Information

We do not sell your personal information. We may share limited information with:

Service providers who help us operate our Site, scheduling systems, and communications platforms (e.g., appointment reminder or SMS/MMS service providers), solely to help us provide our services to you;
Referring providers and other healthcare professionals, as necessary to coordinate your care;
Legal or regulatory authorities, when required by law, subpoena, or other legal process.

As stated above, mobile phone numbers and SMS/MMS opt-in consent collected for text messaging purposes are never shared with third parties for marketing or promotional purposes, and are excluded from any other data-sharing described in this Policy.

5. Cookies and Website Technologies

Our Site may use cookies and similar technologies to improve functionality and understand how visitors use our Site. You can control cookies through your browser settings; disabling cookies may affect certain features of the Site.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or mobile network is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain contact and communication information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law.

8. Your Choices

You may:

Opt out of text messages at any time by replying STOP;
Request that we update or correct your contact information by contacting us directly;
Contact us with questions about how your information is used.

9. Children’s Privacy

Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: